STRUKTUR JARINGAN DALAM ADOPSI INOVASI: STUDI KONSEPTUAL
Abstract
Deployment of innovations to the social system is believed to be a trigger of <br />changes in society. How the dissemination of innovation in society can be <br />explained is the question you want to discuss in this article. Specifcally, this <br />paper aims to describe how the theory of social networks (social network <br />analysis) can be used to explain the adoption of innovation. It emphasized <br />in relation to the network structure characteristic of innovation adoption <br />decisions as a result of the effects of imitation behavior and the effect of <br />actor innovation.<br /> <br />Keywords: adoption, diffusion, innovation, network structure, imitation <br />behavior
Moraref