PENGARUH BIAYA PERIKLANAN DAN PERSONAL SELLING TERHADAP PENJUALAN DEPOSITO PADA BANK MUAMALAT INDONESIA TULUNGAGUNG
Abstract
<p>The purpose of this research is to test infuence: (1) the expense of <br />advertisement to improvement of deposit sale; (2) the expense of <br />personal selling to improvement of deposit sale; (3) at the same time <br />the expense of advertisement and the expense of personal selling to <br />improvement of deposit sale. The research uses six sekunder data in <br />the year 2011 up to 2013 in semester. The technique of data analysis <br />uses the double analysis regresi with the program SPSS 21. The fnding <br />of the research was the expense of advertisement is not signifcant <br />infuence to improvement of deposit sale and the expense of personal <br />selling is signifcant infuence to improvement of deposite sale. At <br />the same time the expense of advertisement and personal selling are <br />signifcant infuence to improvement of deposite sale.</p><p><br />Keywords: Expense, Advertisement, Personal Selling, Deposit</p>
Moraref