PERGESERAN SISTEM KEKUASAAN DARI MARXISME KE HEGEMONI DAN POLITIK MEDIA: Suatu Kritik Ideologi
Abstract
Strong economic interests and public powers are indeed making the media could not be neutral, honest, fair, objective and open. As a result, the information presented by the media has raised the issue of serious objectivity of knowledge on the media itself. The hegemony in the media then becomes strategic. Mass media as part of the public space, which includes languages, signs and symbols are produced, distributed and not served as a mere passive hegemony. Because of the operation of political ideology behind the media, it could not be separated from hidden-ness and ideological mechanisms that infiltrate and exert influence through the media that changes the people perception. Therefore, a critique of ideology can help and understand how ideology is very important and plays a role in a sistem of mass media. In addition to the criticism ideology discloses certain interests behind the value of the hidden ideology.
Moraref