STRATEGI SEGMENTASI PASARAN PRODUK DALAM PERANCANGAN DAKWAH
Abstract
Dakwa is a mandatory requirement to be implemented by all Muslims. The design and implementation of Dakwa requires a neat strategy to ensure the triumph of the Dakwa. This paper expressing one products marketing strategy that relevant to be applied in the Dakwa design that is, a segmentation of the market. This study is an analysis of the text through documentation method. Market segmentation strategy applied in the design of dakwa through outlines principles method for each target segment, define profiles, the characteristics of the pull towards the target, determines the number of segments, determine the location and form marketing mix for specified target segment of Dakwa. Keywords: Segmentation Strategies, Market Products, Design, Da'wah
Moraref