STRUKTUR WACANA IKLAN PERDUKUNAN DI INDONESIA

Abstract

The research aims describe the discourse components andpatterns structure of perdukunan (a person who can makecontact with the world of spirit or the world of shamanism,medicine man, healer, exorcist, etc)  advertisement. Theobjective of this research is to analyze the discourseperdukunan advertisement.  In addition, the descriptivemethod combined with sociolinguistic study approach usein this research. Three stage of descriptive method are datacollecting, data analysis, and analysis explanation. Datarecourse take from Posmo tabloid. The data are described bythe theory of discourse analysis and situational aspects onthe theory sociolinguistics.  Base on the elaboration and theexplanation of data, it is found that perdukunanadvertisement component and pattern varies. Perdukunanadvertisement discourse component consists of problemselements, resolutions of those elements, and thereinforcements of element. The discourse pattern ofperdukunan advertisement consists of introduction, bodyand closing. Those three parts comprised both maincomponents and supporting component. The maincomponent was the information which proved theinformation of O1 identity, problem and resolution. Thesupporting component was the proposition whichconfirmed or supported the information of maincomponents. Those which included in the supportingcomponents were testimony, guarantee and suggestion.