Mutu Produk, Nilai dan Kepuasan Pelanggan dalam Pandangan Islam
Abstract
If producers want to attract new costumers or to defend the� old� one,� they� must produces� product� which� can� satisfy� the customers� need� and� want,� products which� offer� value� added� to customers� and� product� which� have� high� quality� but low� prices. Through innovation of the product, companies can compete with the ohters.� If� the� companies� can� do� better� than� the� others, companies� will� get� high return� in� the� future� like� high� profit, customer satisfaction, customer loyalty and higher market share. In this� paper,� we� explain� about� quality� of� the� product,� value and customer satisfaction in islamic perspectives.
Moraref