This article mainly describes the changes of hijab and fashion shown by the students of STAIN Kudus at Kindergarten Teacher Education especially regarding their motives and Islamic ideology. This study used a qualitative method applying a social learning theory of Albert Bandura. In collecting data, the author conducted in-depth interviews and documentation. The results showed that the students majoring at Kindergarten Teacher Education had a process of imitation in terms of hijab and fashion worn by others. They firstly observed hijab and fashion (attention). The styles of hijab and fashion they noticed is then stored (retention). Then, they began to wear the hijab and clothing with new models (reproduction). Their new appearance is a form of motivation. Some of them argued that Islamic values and faith are the affairs of every person with God and a fashionable style is a woman's choice. Meanwhile, other students thought that both fashionable style and essential functions aspects of hijab should be integrated well.