This research aims to elucidate the influence of service quality against the satisfaction and loyalty of students’ parents in MI NU Miftahul Huda 02 Piji Dawe Kudus year 2015/2016. The respondents in this study are 87 of students’ parents. The analysis used is the path analysis with the help of SPSS 17. The research and discussion results showed that: (1) the service quality in MI NU Miftahul Huda 02 Piji Dawe Kudus Year 2015/2016 according to researcher it was assessed quite well with the average value is 3.39; (2) satisfaction and loyalty of students’ parents in MI NU Miftahul Huda 02 Piji Dawe Kudus year 2015/2016 according to researcher it was assessed quite well and good with average value of 3.23 and 3.57; (3) influence of the service quality against the satisfaction and loyalty of students’ parents in MI NU Miftahul Huda 02 Piji Dawe Kudus year 2015/2016 according to the researcher it influential directly. It can be seen from the coefficient value of the service quality variable towards the satisfaction of parents 49.7% and the coefficient value of the service quality variable against the loyalty of parents 7.8%. This shows that the service quality can increase the parents’ satisfaction and loyalty against the institution.