This paper discusses the communication strategy developed by telecentres and challenges faced by the manager. The purpose of this paper is to analyze the effective communication strategy in the extension process conducted through telecenters. The primary data obtained through field visits, observation, and interviews with managers of telecenters. Meanwhile secondary data obtained from writings made by telecenter managers on the internet and the data from the Communications and Information Technology Ministry. Telecenter in Indonesia is designed as a community development center to hold activities such as training, improvement of skills and knowledge as well as the implementation of economic activity. Based on data from Communications and Information Technology Ministry, East Java is the province that has the most telecenters because it was developed with cost sharing between provinces and districts budget. The analysis showed that the telecentres implement 10 stages of Wilson’s strategy with some adjustments. The role of the Office of Communications and Information Technology is very crucial in the planning and management of communication so that there should be capacity building for the officers. The challenges are about the institutional strengthening (organizational structure obscurity) and the unavailability of sources of information in accordance with the level and/or pattern of knowledge in rural communities. Infomobilisator role as an educator is very important given the complexity of the issue and the large amount of information in the internet. Telecenter was considered successful in creating a interconnectedness between individuals and between groups (communities). However, the impact related to increased prosperity for farmers have not been prominent. For the old generation of farmers, information about Niken Lestari42 Sosiologi Reflektif, Volume 11, N0. 1, Oktober 2016the price of commodities, seeds, and means of support have not become a real need and a felt need. Therefore, it is the role of infomobili sator to achieve intermediate objectives in order to reach the ultimate goal of poverty reduction.Keywords: telecenter, communication strategy, infomobilisator and information source.