This research focuses on analyzing various branding strategies that are popular or trending in the context of education and how their application can affect the image of schools in the eyes of the community. This study aims to describe the school's branding strategy to increase public interest. This research is a type of qualitative descriptive research using literature studies. The data obtained are carefully recorded and detailed (data reduction). Then, the data is collected qualitatively by tabulation (display data). Data analysis techniques are carried out with an in-depth analysis of the core points, namely the school branding strategy then concluded. The results of the study show that school branding strategies that can increase public interest include: 1) improving quality management of both school accreditation and ISO quality management; 2) improving the quality of learning output and learning outcomes, such as improving the achievements of students, teachers, schools and alumni; 3) create catchy jargon, 'tagline' or slogans which are then realized with school programs; 4) develop superior programs that are the hallmark of the school; 5) organizing programs to support the school's vision and mission.