Strategi promosi perpustakaan khusus : studi pada Perpustakaan Museum Sonobudoyo Yogyakarta


Library promotion is an activity carried out by the library in order to improve the utilization of services and facilities by users. The purpose of writing this article is to describe library promotion activities in general and library promotion carried out at the Sonobudoyo Museum library in Yogyakarta. The method used is quantitative with data collection techniques through observation, interviews, and literature study. The results of this study indicate that the promotions carried out by the Sonobudoyo Museum library are in the form of personal selling, special events, and publications. There are several obstacles in carrying out promotions including the absence of a special team that is responsible for promotional activities, the position of the building is not strategic, and the public's view is not yet adequate about the importance of the library.