The message that conveyed in the redaction determines the identity that is carried in a media. Suara 'Aisyiyah is an organizational magazine that has been managed for 96 years by the central board of of 'Aisyiyah with the tagline The Inspiration of Progressive Women. Suara ‘Aisyiyah Magazine, the main preference for the audience to know Aisyiyah as a women's religious organization needs to emphasize the identity that is carried through what has been written in the contents of the writing contained in the media. The website as a reflection of the Aisyiyah organization with the motto of progressive women. The purpose of this study is to know the identity message of progressive women through the messages that are delivered in Suara 'Aisyiyah's online media like website and Instagram.This study is descriptive qualitative research using narrative content analysis of media texts interpreted by directed content analysis and literature study. Data collection techniques were conducted by interviewing and observing the appearance and redaction. This study shows that the digital identity of Suara 'Aisyiyah refers to the 'Aisyiyah organizational view. The identity of the progressive women is confirmed through the display of writing rubric that are showed on the website including The News Rubric, Studies, Sakinah Family, Insights, Lifestyle, Youth Inspiration and infographics display on Instagram with an emphasis on the message of equal rights between men and women and freeing the human gender discrimination and content knowledge.