CORPORATE SOCIAL RESPONSBILITY (CSR) DAN ISLAMIC BANKING - SERVICE QUALITY (IB-SQ) SEBAGAI UPAYA PENGUATAN BRAND IMAGE DI LEMBAGA PERBANKAN SYARIAH
Abstract
This library research method with a descriptive-analytic qualitative approach, aims to explain the urgency of Corporate Social Responsibility (CSR) and Islamic Banking - Service Quality (IB-SQ) as Efforts to Strengthen Brand Image in Islamic Banking Institutions. The results indicate that, the implementation of Corporate Social Responsibility (CSR) in Islamic banking institutions is a long-term investment, because the implementation of the Corporate Social Responsibility (CSR) program will have a positive impact not only on banking operations, but on the continuity of existence in future. Second, IB-SQ (Islamic Banking Service Quality) is the quality of service for Islamic banking in Indonesia which combines the term IB (Islamic Bank) with the term BSQ (Bank Service Quality) to identify service quality for the banking sector, so that the term IB-SQ is used for reflect the service quality and brand image for Islamic banking in Indonesia.
Moraref