This study aims to analyze three sub-problems, namely (1) the implementation of Bugis local wisdom-based character education in social studies subjects, (2) the role of Bugis local wisdom values in shaping student character in social studies subjects, and (3) the factors that influence the implementation character education based on local wisdom in social studies subjects. This type of research is descriptive qualitative. The informants consisted of 3 social studies teachers and 9 students of SMP Negeri 1 Patimpeng, Bone Regency who were selected using the cluster stratified random sampling technique. The results showed that the implementation of Bugis local wisdom-based character education in social studies subjects was carried out by the teacher designing character education material through classroom management first before starting learning, cooperation between schools and families, and making behavior guidelines in class. Character education is implemented using various learning models and methods, such as the STAD model, lecture, and assignment methods. The role of Bugis local wisdom values in shaping student character in social studies subjects is carried out by the teacher rewarding students who behave honestly, respect each other during discussions, and are responsible for the assignments given. Factors that influence local wisdom-based character education implementation in social studies include external (parents and teachers) and internal (students' ability to socialize) factors.