The current economic development has led to competition between companies in controlling and maintaining the market. Companies with other companies are competing to be winners in business competition. Likewise, bank or non-bank financial institutions. With the increasing quantity of customers and the growth of the nation's economy, it has made Islamic banking compete with other Islamic banks to be at the forefront of providing satisfaction and controlling customers. A special management is needed to determine the right strategy in every policy step taken. For this reason, strategic management is needed so that every policy taken is not misplaced. Because every mistake in policy making will certainly have a negative impact on the company, either in the form of loss of customers or loss of coffers of income. This writing uses the literary method, which collects data based on written texts from various sources to analyze. The results can be seen, to win market competition requires strategic management, making a SWOT analysis to determine the strengths and weaknesses of the company. Make an analysis of challenges and opportunities, in order to dominate the market.