Pengaruh Label Halal dan Kualitas Produk Terhadap Proses Keputusan Pembelian Kosmetik Merek Wardah dengan Menggunakan Brand Image Sebagai Variabel Intervening

Author(s): Wanda Gema Prasadio Akbar Hidayat,

Date: Mar 01, 2023

Source: Jurnal Keislaman

Publisher: Lembaga Penelitian dan Pengabdian kepada Masyarakat, Sekolah Tinggi Agama Islam Taruna Surabaya

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The Influence of Halal Label and Product Quality on the Purchasing Decision Process of Wardah Cosmetics by Using Brand Image as an Intervening Variable

Author(s): Wanda Gema Prasadio Akbar Hidayat,

Date: Mar 01, 2023

Source: International Journal of Islamic Thought and Humanities

Publisher: Lembaga Penelitian dan Pengabdian kepada Masyarakat, Sekolah Tinggi Agama Islam Taruna Surabaya

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