Comparative Analysis of Buying Decisions in Traditional and Modern Markets

Authors

  • Titin Agustin Nengsih UIN Sulthan Thaha Saifuddin Jambi
  • Fani Kurniawan UIN Sulthan Thaha Saifuddin Jambi
  • Ahmad Syukron Prasaja UIN Sulthan Thaha Saifuddin Jambi

DOI:

https://doi.org/10.30631/ijoieb.v6i1.759

Keywords:

Modern Market, Price, Purchase Decision, Traditional Market

Abstract

The purpose of this study is to determine whether there is an effect of price and service on buying decisions in the traditional market and the modern market in Bayung Lencir. The research method used is quantitative and the population in this study has no known number of respondents, so the sample determination uses the Lameshow formula with an error of 10%. The sample in this study were 100 respondents from traditional markets and 100 respondents from modern markets. The results of hypothesis testing indicate that there is a significant influence between price and purchasing decisions in traditional markets. However, price does not have a significant effect on buying decisions in the modern market. In the modern market, services have a significant effect on purchasing decisions, while services have no significant effect on buying decisions in the Bayung Lencir traditional market. The results of the F-Test indicate that the purchasing decisions of the community are influenced jointly by prices and services in both traditional market and modern market. The R2 value of traditional markets is 52.1%, in other hand R2 value of the modern market is 59.2%.

Downloads

Download data is not yet available.

References

Herman Malano, Selamatkan Pasar Tradisional: Potret Ekonomi Rakyat Kecil (Jakarta: PT Gramedia Pustaka Utama, 2011)
Lili Andi Wibowo Dan Donni Juni Priansa, Manajemen Komunikasi Dan Pemasaran (Bandung: Alfabeta, 2017)
Marius P Angipora, Dasar-Dasar Pemasaran (Jakarta: PT. Raja Grafindo Persada, 2003)
Muri Yusuf, Metode Penelitian Kuantitatif, Kualitatif Dan Penelitian Gabungan (Jakarta: PT Fajar Interpretasi Mandiri, 2014)
Sugiyono, Metode Penelitian Kualitatif, Kuantitatif Dan R&D, (Bandung: Alfabeta, 2017)
Suryani Dan Hendrayadi, Metode Riset Kuantitatif
Swasta Basu, Pengantar Bisnis Modern. Cetakan Ketiga (Yogyakarta: Liberty, 1993).
Tim Reality, Kamus Terbaru Bahasa Indonesia Dilengkapi Ejaan Yang Benar (Jakarta: Pt. Reality Publisher, 2008)
Alfredo Dwitama Soenawan, Edward Stephen Malonda, “Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian Konsumen D’stupid Baker Spazio Graha Family Surabaya,”
Ambok Pangiuk, “Strategi Adaptasi Pasar Tradisional Dalam Menghadapi Ancaman Ekonomi Masyarakat Ekonomi Asian Di Indonesia” 33 No. 1, Juli 2018 (2018)
Chesi Ayu Putri, “Pengaruh Modal, Diverivikasi Produk Harga Terhadap Toko Klontong Di Kecamatan Telanai Pura Kota Jambi” (Jambi, UIN Sulthan Thaha Saifuddin Jambi, 2018)
Endang Rusmiati, “Pengaruh Kualitas Layanan, Harga Dan Lokasi Terhadap Keputusan Pembelian Konsumen Di Pasar Modern” Volume: 02, Nomor: 01 April 2014 (2014).
Enny Keristiana Sinaga, Statistika: Teori dan Aplikasi Pada Pendidikan (Medan: Yayasan Kita Menulis, 2019)
Ghaida, “Analisis Pengaruh Harga dan Pelayanan Terhadap Keputusan Membeli di Pasar Tradisional (Studi Pada Konsumen Pasar Agso Duo Kota Jambi).”
Jaantje Sepang, “Pengaruh Kualitas Produk, Harga, Promosi, dan Lokasi Terhadap Keputusan Pembelian Konsumen di Bantenan Center Sounder Minahasa” 2 No. 3 (2017).
Nengsih Dan Jumaidah, Tingkat Kepuasan Konsumen Dalam Memilih Fashion Busana Muslim
Pradana Jaka Purnama, “Analisis Pengaruh Produk Harga, Dan Pelayanan Terhadap Keputusan Pembeli (Studi Pada Toko Murah Jaya Di Sukoharjo)” (Semarang, Universitas Diponegoro Malang, 2011).
Prijono Budi Santoso, Perbedaan Perilaku Masyarakat Dalam Memilih Tempat Berbelanja: Pasar Tradisional dan Pasar Modern, Menurut Ciri-ciri Sosial Ekonomi. Yogyakarta, 2002.
Reza Sasanto, “Identifikasi Karakteristik Pasar Tradisional di Wilayah Jakarta Selatan (Studi Kasus : Pasar Cipulir, Pasar Kebayoran Lama, Pasar Bata Putih, dan Pasar Santa),” Jurnal PLANESA TM Vol. 1, No. 1 (2018)
Slamet Riyanto Dan Aglis Andhita Hatmawan, “Metode Riset Penelitian Kuantitatif” (Yogyakarta: CV Budi Utama, 2020)
Titin Agustin Nengsih, “Analisis Minat Masyarakat Terhadap Baitul Mal Watamwil Di Kota Jambi” 13No. 1, 33–88, Mei 2013 (2013)
Wawancara Dengan Ibu Sarah Pembeli Di Pasar Tradisional Bayung Lencir, Tanggal 2 April 2021

Published

2021-06-25