Patient Behavioral Intentions To Visit The Hospital During The Covid-19 Pandemic In Pekanbaru

  • Wiwik Suryandartiwi STIKES Awal Bros Pekanbaru
  • Zaky Abdul STIKES Awal Bros Pekanbaru
Keywords: Benefits of COVID-19 Protection, Preventive Satisfaction, Trust

Abstract

This study aims to analyze the impact of the benefits of COVID-19 protection on preventive satisfaction and behavioral intentions; the effect of preventive satisfaction on behavioral intentions; and the role of trust in moderating the effect of benefits of COVID-19 protection on behavioral intentions. This research is a correlational study using 100 respondents who visited Awal Bros Hospital in Pekanbaru for the last 6 months. The data were then analyzed through partial least square (PLS). The results of the analysis prove that: (1) Benefits of COVID-19 Protection have a significant effect on Preventive Satisfaction; (2) Benefits of COVID-19 Protection have no significant effect on Behavioral Intentions; (3) Preventive Satisfaction has a significant effect on Behavioral Intentions; (4) Trust does not moderate the effect of Benefits of COVID-19 Protection on Behavioral Intentions.

Downloads

Download data is not yet available.

References

Addo, P. C., Jiaming, F., Kulbo, N. B., & Liangqiang, L. (2020). COVID-19: fear appeal favoring purchase behavior towards personal protective equipment. Service Industries Journal, 40(7–8), 471–490. https://doi.org/10.1080/02642069.2020.1751823
Baker, D. W. (2020). Trust in Health Care in the Time of COVID-19. JAMA, 324(23), 2373–2375. https://doi.org/10.1001/jama.2020.23343
Blakely, F. (2020). The Urgency of Real-Time Communication & Contactless Experiences. https://www.hotelexecutive.com/business_review/6607/the-urgency-of-real-time-communication-contactless-experiences
Chan, J. F. W., Yuan, S., Kok, K. H., To, K. K. W., Chu, H., Yang, J., Xing, F., Liu, J., Yip, C. C. Y., Poon, R. W. S., Tsoi, H. W., Lo, S. K. F., Chan, K. H., Poon, V. K. M., Chan, W. M., Ip, J. D., Cai, J. P., Cheng, V. C. C., Chen, H., … Yuen, K. Y. (2020). A familial cluster of pneumonia associated with the 2019 novel coronavirus indicating person-to-person transmission: a study of a family cluster. The Lancet, 395(10223), 514–523. https://doi.org/10.1016/S0140-6736(20)30154-9
Chen, C. F., & Chen, F. S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29–35. https://doi.org/10.1016/j.tourman.2009.02.008
Chi, C. G.-Q., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624–636. https://doi.org/https://doi.org/10.1016/j.tourman.2007.06.007
Creswell, J. W. (2014). Research design : qualitative, quantitative, and mixed methods approaches (4th-ed ed.). Sage Publications, Inc.
Dinesen, P. T. (2012). Does Generalized (Dis)Trust Travel? Examining the Impact of Cultural Heritage and Destination-Country Environment on Trust of Immigrants. Political Psychology, 33(4), 495–511. https://doi.org/10.1111/j.1467-9221.2012.00886.x
Everingham, P., & Chassagne, N. (2020). Post COVID-19 ecological and social reset: moving away from capitalist growth models towards tourism as Buen Vivir. Tourism Geographies, 22(3), 555–566. https://doi.org/10.1080/14616688.2020.1762119
Fahmy, T., & Sohani, A. (2020). The impact of a pandemic on brand preference in purchasing decisions of food and hygiene products: a COVID-19 perspective [Kristianstad University]. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20741
Fenitra, R. M., Praptapa, A., Suyono, E., Kusuma, P. D. I., & Usman, I. (2021). The Journal of Behavioral Science ( TJBS ) Factors Influencing Preventive Intention Behavior Towards COVID-19 in Indonesia. The Journal of Behavioral Science (TJBS), 16(1), 14–27.
Ferdinand, A. (2011). Metode Penelitian Manajemen Pedoman Penelitian untuk Penulisan Skripsi, Tesis, dan Disertasi Ilmu Manajemen (Edisi 3). Fakultas Ekonomika dan Bisnis Universitas Diponegoro.
Fine, T. (2020). Marketing in the Age of COVID-19. https://www.aegisdentalnetwork.com/idt/2020/06/marketing-in-the-age-of-covid-19
Ghozali, I. (2016). Aplikasi Analisis Multivariete dengan Program IBM SPSS 23 (8th ed.). Semarang: Universitas Diponegoro.
Horton, R. (2020). Offline: 2019-nCoV outbreak—early lessons. The Lancet, 395(10221), 322. https://doi.org/10.1016/S0140-6736(20)30212-9
Kondasani, R. K. R., & Panda, R. K. (2015). Customer Perceived Service Quality , Satisfaction and Customer Loyalty : An Empirical Test of Mediation in Private Hospitals Customer Perceived Service Quality , Satisfaction and Customer Loyalty : An Empirical Test of Mediation in Private Hospitals . Ram. June.
Leggett, R. (2020). Quality and efficacy may beat out price sensitivities amid corona virus concerns. https://nielseniq.com/global/en/insights/analysis/2020/quality-and-efficacy-may-beat-out-price-sensitivities-amid-coronavirus-concerns/
Lu, J., Ren, L., Zhang, C., Wang, C., Shahid, Z., & Streimikis, J. (2020). The influence of a firm⇔s CSR initiatives on brand loyalty and brand image. Journal of Competitiveness, 12(2), 106–124. https://doi.org/10.7441/joc.2020.02.07
Lu, Y., Zhao, L., & Wang, B. (2010). From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers’ purchase intention. Electronic Commerce Research and Applications, 9(4), 346–360. https://doi.org/10.1016/j.elerap.2009.07.003
Lyatuu, M. B., Msamanga, G. I., & Kalinga, A. K. (2008). Clients’ satisfaction with services for prevention of mother-to-child transmission of HIV in Dodoma Rural district. East African Journal of Public Health, 5(3), 174–179. https://doi.org/10.4314/eajph.v5i3.38999
Mosavi, S. A., & Ghaedi, M. (2012). A survey on the relationships between customer satisfaction, image, trust and customer advocacy behavior. African Journal of Business Management, 6(8), 2897–2910. https://doi.org/10.5897/ajbm11.1465
Nicola, M., Alsafi, Z., Sohrabi, C., Kerwan, A., Al-Jabir, A., Iosifidis, C., Agha, M., & Agha, R. (2020). The socio-economic implications of the coronavirus pandemic (COVID-19): A review. International Journal of Surgery, 78(April), 185–193. https://doi.org/10.1016/j.ijsu.2020.04.018
Prentice, C., Chen, J., & Stantic, B. (2020). Timed intervention in COVID-19 and panic buying. Journal of Retailing and Consumer Services, 57(August). https://doi.org/10.1016/j.jretconser.2020.102203
Ruswanti, E., Eff, A. R. Y., & Kusumawati, M. D. (2020). Word of mouth, trust, satisfaction and effect of repurchase intention to Batavia hospital in west Jakarta, Indonesia. Management Science Letters, 10(2), 265–270. https://doi.org/10.5267/j.msl.2019.9.006
Sekaran, U., & Bougie, R. (2016). Research Methods for Business: A skill Building Approach (7th (ed.)). John Wiley & Sons, Inc.
Sonia, S., & Blanca, L. (2013). How can a mobile vendor get satisfied customers? Industrial Management & Data Systems, 113(2), 156–170. https://doi.org/10.1108/02635571311303514
Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R&D. PT Alfabeta.
Thoresen, S., Blix, I., Wentzel-Larsen, T., & Birkeland, M. S. (2021). Trust and social relationships in times of the COVID-19 pandemic. European Journal of Psychotraumatology, 12(sup1), 1866418. https://doi.org/10.1080/20008198.2020.1866418
Untaru, E. N., & Han, H. (2021). Protective measures against COVID-19 and the business strategies of the retail enterprises: Differences in gender, age, education, and income among shoppers. Journal of Retailing and Consumer Services, 60 (November 2020), 102446. https://doi.org/10.1016/j.jretconser.2021.102446
Wu, Y.-C., Chen, C.-S., & Chan, Y.-J. (2020). The outbreak of COVID-19. Journal of the Chinese Medical Association, 83(3), 217–220. https://doi.org/10.1097/JCMA.0000000000000270>Wu
Published
2021-07-30
How to Cite
Wiwik Suryandartiwi, & Abdul, Z. (2021). Patient Behavioral Intentions To Visit The Hospital During The Covid-19 Pandemic In Pekanbaru. Journal of Health (JoH), 8(2), 140-150. https://doi.org/10.30590/joh.v8n2.p140-150.2021