Analisis Semiotika dalam Iklan  Shopee 12.12 Birthday Sale Edisi Blackpink

Adinda Rita Dara; Muchlis Muchlis

doi:10.15642/jik.2019.9.2.100-113

Authors

Adinda Rita Dara Universitas Islam Negeri Sunan Ampel Surabaya
Muchlis Muchlis Universitas Islam Negeri Sunan Ampel Surabaya

DOI:

https://doi.org/10.15642/jik.2019.9.2.100-113

Keywords:

Makna, Citra Perempuan, Iklan Shopee, Edisi Blackpink

Abstract

Meaning is a thought or reference that cannot be determined absolutely but is always in the relationship between symbol and reference. Meanwhile, image is a description of reality or perception that does not have to match what is described and must be different in every opinion. The focus of this research is how the meaning of the image of women is displayed in Shopee advertisements. This study uses Charles Sander Pierce's semiotic analysis technique with a critical approach. This technique is a way of looking at social reality that can occur in real life and can find out how to interpret women as objects in Shopee advertisements. From the results of this study, the researchers found that the image of women is described as attracting public interest to buy or use a product or service

Downloads

Download data is not yet available.

References

Budiman, Kris. Semiotika Visual: Konsep, Isu, dan Problem Ikonisitas. Yogyakarta: Jalasutra, 2011.

Bungin, Burhan. Pornomedia Konsturksi Sosial Teknologi Telematika & Perayaan Seks di Media Massa. Jakarta: Kencana, 2003.

Danesi, Marcel. Pengantar Memahami Semiotika Media. Yogyakarta: Jalasutra, 2010.

Indotelko. “Pertumbuhan Pengguna Shopee Capai 150%.” Accessed July 23, 2019. https://www.indotelko.com/read/1543462517/pertumbuhan-pengguna-shopee

Kurniadi, Oji. “Perempuan dalam Tayangan Iklan Televisi,” Jurnal Komunikasi 1, no. 1 (2007).

Lulu, Asnah. “Pengertian Makna Kata dan Jenis-jenisnya.” Academia.edu, https://www.academia.edu/22410115/Pengertian_Makna_Kata_dan_Jenis.

Marhaeni, Dian. “Representasi Anak-Anak Dalam Tayangan Iklan Komersial di Media,” Jurnal Komunikasi 1, no. 1 (2010).

Morissan. Periklanan Komunikasi Pemasaran Terpadu. Jakarta: Pranadamedia Group, 2010.

Puspitasari, Herien. “Konsep, Teori, dan Analisis Gender.” Accessed July 23, 2019. http://ikk.fema.ipb.ac.id/v2/images/karyailmiah/gender.pdf.

Sahetapy, Wilma Laura dan Luhukay, Marsefio Sevyone. “Perempuan dan Citranya (Analisis Semiotik Pemaknaan Citra Perempuan dalam Iklan Garnier, Vaseline, Rexona dan Giv),“ Laporan Penelitian. Surabaya: LPPM Universitas Kristen Petra, 2012. Accessed July 23, 2019. http://repository.petra.ac.id/16744/1/Laporan_Akhir_Penelitian_wilma.pdf.

Sobur, Alex. Analisis Teks Media. Bandung: PT. Remaja Rosdakarya, 2015.

Sobur, Alex. Semiotika Komunikasi. Bandung: PT. Remaja Rosdakarya, 2003.

Warsidi, Witono. “Penggunaan Idiom pada Novel Ranah 3 Warna Karya A. Fuadi dan Implikasinya pada Pembelajaran Bahasa Indonesia di SMA,” Skripsi. Lampung: Fakultas Hukum Universitas Lampung, 2014. Accessed June 10, 2019. http://digilib.unila.ac.id/1469/8/BAB%20II.pdf,

Widyatama, Rendra. Bias Gender dalam Iklan Televisi. Jakarta: Media Presindo. 2006.

Windasari, Miranti. “Persepsi Pegawai Bank Perempuan Terhadap Promosi Jabatan Berkriteria Penampilan Modis (Studi Deskriptif terhadap Pegawai Bank Perempuan di BNI Cabang Medan),” Skripsi. Medan: Universitas Sumatera Utara, 2010. Accessed July 23, 2019. http://repository.usu.ac.id/bitstream/handle/123456789/18102/Chapter%20II.pdf