STRATEGI PEMASARAN WISATA HALAL

  • Rahardi Mahardika Sekolah Tinggi Agama Islam Miftahul Huda Al-Azhar Banjar, Indonesia
Keywords: Strategy, Marketing, Halal Tourism

Abstract

Halal tourism is one form of culture-based tourism that prioritizes Islamic values ​​and Sharia and of course the ending that is expected is the emergence of superior moral personality as its basic foundation. As a new concept in the tourism industry, of course, sharia tourism requires further development and a more comprehensive understanding of the collaboration of Islamic values ​​that are cooled in halal tourism activities. With the largest Muslim population in the world, Indonesia is one of the largest Halal tourism industry markets in the world and this should be realized by tourism businesses in Indonesia, this is because the development of sustainable Halal tourism will be able to provide a significant economic contribution to all actors involved in it. Online information is currently the main influence in consumer decision making (in this case tourism service users) in almost all major markets, therefore e-marketing is expected to make the pathway as the right product marketing strategy in terms of providing efficient and effective information. for potential consumers who are evenly distributed.

Downloads

Download data is not yet available.

References

Undang Nomor 10. Tahun 2009 Tentang Kepariwisataan
Undang-undang Jaminan Produk Halal.
Undang-undang Jaminan Produk Halal Nomor 33 Tahun 2014, (t.p, Sinar Grafika, 2015
Undang-Undang No. 33 Tahun 2014 Tentang Jaminan Produk Halal (UUJPH).
Fatwa Dewan Syariah Nasioanal-Majelis Ulama Indonesia No: 108/DSN-MUI/X/2016 Tentang Pedoman Penyelenggaraan Pariwisata Berdasarkan Prinsip Syariah.
Fahad Salim Bahamman, Panduan Wisatawan Muslim (Jakarta: Pustaka AlKautsar, 2012).
Riyanto Sofyan, Prospek Bisnis Pariwisata Syariah, (Jakarta: Republika, 2012) Sofyan Hasan, Sertifikasi Halal dalam Hukum Positif, Regulasi dan Implementasinya di Indonesia, (Yogyakarta: Aswaja Pressindo, 2014)
Ahmad Al-Mursi Husain Jauhar, Maqasid Syariah Fii Al-Islam (Maqasid Syariah), terj. Khikmawati, (Jakarta: Amzah, 2013.
Inu Kencana, Pengantar Ilmu Pariwisata (Jakarta: Mandar Maju, 2009)
Tohir Bawazir, Panduan Praktis Wisata Syariah. (Jakarta: Pustaka Al-Kautsar, 2013).
Tambunan, “Hak Konsumen dalam Perspektif UU No. 8 Tahun 1999” Jurnal Halal, No. 101, Th. XVI, (Jakarta: LPPOM MUI, 2013).
Global Muslim Travel Index (GMTI), 2017. https://www.crescentrating.com/reports/mastercard-crescentrating-global-muslim-travel-index-gmti-2017.html Diakses 02 Desember 2019
Kementerian Pariwisata, Kemenparekraf promosikan Indonesia sebagai destinasi pariwisata syariah dunia. 20 Desember 2012 http://www.kemenpar.go.id/post/kemenparekraf-promosikan-indonesia-sebagai-destinasi-pariwisata-syariah-dunia diakses 12 November 2019 Pukul 13.01 WIB
Maulana Hamzah dan Yudi Yudiana, Analisis Komparatif Potensi Industri Halal dalam Wisata Syariah dengan Konvensional, di Uploud pada 09 Februari 2015. Dalam Http://catatan-ek18.blogspot.com/2015/02/analisis-komparatif-potensi-industri.html diakses 02 November 2019 pukul 13: 11 WIB
Abdul Rasyid, Urgensi Regulasi Pariwisata Halal, Di Uploeud pada 30 Desember 2018. https://business-law.binus.ac.id/2018/12/30/urgensi-regulasi-pariwisata-halal/. Diakses 02 Desember 2019 Pukul 12:48 WIB
KBBI Online. https://kbbi.web.id/pariwisata diakses Diakses 02 Desember 2019 Pukul 13:06 WIB

Published
2020-06-23
How to Cite
[1]
Mahardika, R. 2020. STRATEGI PEMASARAN WISATA HALAL. Mutawasith: Jurnal Hukum Islam. 3, 1 (Jun. 2020), 65-86. DOI:https://doi.org/10.47971/mjhi.v3i1.187.
Section
Articles